Gold demand far surpasses the amount that can be met by recycled gold. As a result, the mining of this valuable raw material will continue indefinitely. However, by making a purchase decision, every customer has the ability to influence how this occurs. Purchasing Fair Gold from responsible small-scale mining has the potential to improve the lives of millions of people.

In a scenario where the demand for recycled gold continues to rise, small-scale miners will run out of options. As a result, products will have to be sold at even lower prices to middlemen who will find ways to declare the primary gold mined as recycled gold and trade in that manner.

Choosing gold from responsible mining actively supports the people who are at the very beginning of the supply chain. Fair gold provides them with a secure livelihood and promotes sustainable community development.